Most B2B companies are spending money on marketing without knowing which campaigns are actually driving leads and revenue. PixelGrit sets up the tracking infrastructure so you always know what’s working, what’s not, and where to put your budget next.
Avg. Savings compared to traditional agencies.
Services accessible on a single marketing subscription
Among the fastest growing 5-Star Rated Subscription-Based Agencies
Bringing over 20+ years combined experience in digital marketing
Avg. Savings compared to traditional marketing agencies.
Marketing services available on a single marketing retainer
Among the fastest growing 5-Star rated subscription-based agencies
We combine over 20+ years of experience in digital marketing
Say goodbye to separately scoping each channel. Subscribe to your all-in-one, flexible marketing engine.
Marketing without proper analytics is just expensive guessing. You might have a solid content strategy, a well-run PPC campaign, and a steady flow of inbound leads, but if you can’t tie those leads back to a specific channel or campaign, you’re flying blind when it comes to budget decisions.
This is one of the most common problems we see with small to mid-size B2B companies. There’s usually no shortage of marketing activity, but the attribution layer is missing entirely. Lead forms aren’t tracked, Google Tag Manager has never been touched, and the CRM doesn’t actually know where a contact came from. So when leadership asks which channel is driving revenue, the honest answer is “we’re not really sure.”
That’s the problem our marketing analytics services are built to solve.
We handle the technical implementation that most marketing teams either don’t have time for or don’t have the in-house expertise to build correctly.
Google Tag Manager is one of the most powerful tools in a marketer’s toolkit, but it sits untouched in thousands of B2B companies because it requires someone who knows what they’re doing. We build out your GTM container properly, create the right triggers and tags, and make sure every meaningful action on your site is being recorded.
A lead form submission is only as valuable as the data attached to it. We make sure every form on your site passes the right information through to your analytics platform and CRM so you can see exactly which campaign, ad, keyword, or channel gets credit for that MQL.
Consistent UTM parameters are the foundation of reliable attribution. We build out a UTM naming convention that works across all of your channels and make sure your team knows how to use it so your data stays clean going forward.
Your Google Analytics data and your CRM need to speak the same language. We connect the dots between your website behavior and your contact records so your sales and marketing teams are both looking at the same picture.
Once tracking is in place, we build reporting that makes the data easy to act on. You’ll be able to see which channels are generating leads, how those leads move through the pipeline, and where revenue is actually coming from.
B2B sales cycles are long. A prospect might visit your site four times, download a resource, click a paid ad two weeks later, and then fill out a contact form after finding you through organic search. Without proper attribution modeling in place, that conversion gets credited to the last thing they clicked, which tells you almost nothing useful.
We set up attribution models that give you a more accurate picture of the full customer journey so you can understand which touchpoints are actually influencing deals, not just closing them.
Our marketing analytics services are a great fit for B2B companies that are actively investing in marketing but don’t have a dedicated marketing operations or revenue operations person on the team. If you’re running campaigns across multiple channels and your reporting still feels like a best guess, this is where we start.
It’s also a strong first step for companies onboarding with PixelGrit for any of our other services. Before we put budget behind content, SEO, or paid media, we want to make sure the tracking is solid so we can prove the results we’re driving.
Every dollar you spend on marketing should be traceable to a result. That’s not an unrealistic standard, it’s just one that requires the right setup to achieve. Our team has built attribution infrastructure for B2B companies across a range of industries, and we know what a clean, trustworthy tracking setup looks like.
If your current analytics setup leaves you with more questions than answers, we’d love to take a look. Book a call with our team and we’ll walk you through what proper attribution could look like for your business.
Say goodbye to separately scoping each channel. Subscribe to your all-in-one, flexible marketing engine.
Subscribe to your marketing engine with PixelGrit. Digital marketing without limits; unlimited flexibility, no contracts, scale up or down as needed.
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Don’t Wait For Better Marketing
Schedule your free consultation and strategy call today.
Subscribe to your marketing engine with PixelGrit. Digital marketing without limits – unlimited flexibility, no contracts, scale up or down as needed.
Quick Navigation
Don’t Wait For Better Marketing
Schedule your free consultation and strategy call today.
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