As a leading B2B marketing agency, PixelGrit specializes in helping businesses like yours succeed with expert marketing audit service. We craft tailored strategies that drive qualified leads, increase brand visibility, and accelerate your growth. Partner with us to transform your marketing efforts into a powerful engine for business success.
Avg. Savings compared to traditional agencies.
Services accessible on a single marketing subscription
Among the fastest growing 5-Star Rated Subscription-Based Agencies
Bringing over 20+ years combined experience in digital marketing
Avg. Savings compared to traditional marketing agencies.
Marketing services available on a single marketing retainer
Among the fastest growing 5-Star rated subscription-based agencies
We combine over 20+ years of experience in digital marketing
Say goodbye to separately scoping each channel. Subscribe to your all-in-one, flexible marketing engine.
In today’s complex marketing landscape, many businesses are investing heavily in various marketing channels and tactics without truly understanding what’s working, what’s not, and where their biggest opportunities lie. You might be running SEO, PPC, content marketing, social media, and email campaigns simultaneously, but are they working together effectively? Are you getting the return you should be? Without a comprehensive marketing audit, you’re essentially flying blind—making decisions based on incomplete information and potentially wasting budget on underperforming tactics while missing high-impact opportunities. At PixelGrit, we specialize in conducting thorough marketing audits that don’t just identify problems—they uncover actionable insights and strategic opportunities that transform your marketing performance. We understand that a marketing audit should deliver clear, prioritized recommendations that actually drive revenue growth, not just a lengthy report that sits on a shelf.
In highly competitive B2B markets, a surface-level marketing review simply won’t reveal the strategic insights you need to outperform competitors. We go beyond basic checklists to conduct comprehensive, data-driven audits that give you a complete picture of your marketing effectiveness. This includes analyzing your entire customer journey from initial awareness through conversion and retention, evaluating how well your marketing efforts align with your actual business objectives and target audience, benchmarking your performance against competitors and industry standards, assessing the quality and effectiveness of your marketing technology stack, and examining the efficiency of your marketing budget allocation across channels. Our goal is to provide you with a clear understanding of your current state, identify the gaps between where you are and where you need to be, and deliver a prioritized roadmap for improvement that focuses on the highest-impact opportunities.
We also understand that effective marketing audits need to go deeper than just analyzing metrics—they need to evaluate the strategic foundation underlying your marketing efforts. This means assessing whether your positioning and messaging actually resonate with your target buyers, evaluating whether your ideal customer profile and buyer personas are accurate and actionable, analyzing whether your content strategy aligns with how your prospects actually research and make decisions, examining whether your sales and marketing are properly aligned with clear definitions and handoff processes, and determining whether you have the right measurement and attribution frameworks to understand what’s driving results. These strategic elements often have more impact on marketing effectiveness than tactical execution, yet they’re frequently overlooked in superficial audits.
Furthermore, we believe in audits that deliver actionable insights, not just observations. Our veteran marketing strategists don’t just identify what’s wrong—we prioritize issues based on potential impact, provide specific recommendations for improvement with clear rationales, estimate the resources and timeline required for implementation, and create a phased roadmap that allows you to tackle improvements systematically rather than feeling overwhelmed. We provide you with a comprehensive audit report that becomes your strategic blueprint for marketing improvement, along with an executive summary that communicates key findings and recommendations to leadership. This commitment to actionable, business-focused insights is what sets PixelGrit apart and ensures your marketing audit actually drives meaningful change rather than just documenting current state.
The field of marketing has become increasingly complex, with more channels, more data, more tools, and more tactics than ever before. This complexity creates opportunities but also makes it easy for inefficiencies, gaps, and misalignments to develop over time. A comprehensive marketing audit provides the objective, data-driven analysis needed to cut through the noise and understand what’s actually working. Marketing audits serve multiple critical purposes: identifying underperforming tactics that are wasting budget, uncovering missed opportunities where you could be getting better results, ensuring all your marketing efforts work together cohesively rather than in silos, validating whether your strategy aligns with current business objectives and market realities, and establishing baseline metrics and benchmarks for measuring future improvement. We believe marketing audits should be conducted regularly—at minimum annually, or whenever there are significant business changes, strategy shifts, or performance concerns that need investigation.
A thorough marketing audit examines every aspect of your marketing operation to provide a complete picture of performance and opportunities. At PixelGrit, our comprehensive audits cover all critical areas:
Strategic Foundation Audit: Before evaluating tactics, we assess your strategic foundation including your positioning and differentiation strategy, ideal customer profiles and buyer personas, value propositions and key messaging, brand identity and consistency across channels, competitive positioning and market awareness, and business objectives and how marketing goals align with them. Weaknesses at this strategic level undermine all tactical execution.
Website and Conversion Audit: Your website is typically your most important marketing asset. We conduct thorough analysis of site architecture and user experience, page load speed and technical performance, mobile responsiveness and cross-device functionality, SEO technical health and on-page optimization, conversion paths and form optimization, content quality and effectiveness, analytics implementation and tracking accuracy, and accessibility and compliance issues. We identify technical issues, UX problems, and conversion barriers that are limiting performance.
SEO Audit: We evaluate your complete SEO performance including keyword rankings and organic visibility for priority terms, technical SEO issues affecting crawlability and indexation, on-page optimization and content quality, backlink profile quality and authority, local SEO presence if applicable, competitive comparison and gap analysis, and content strategy alignment with search intent. We identify quick wins and strategic opportunities to improve organic performance.
Content Marketing Audit: We assess your content strategy and execution including content inventory and quality assessment, alignment with buyer journey stages, content performance and engagement metrics, content distribution and promotion effectiveness, content gaps where competitors are outperforming you, editorial calendar and production process efficiency, and content repurposing and optimization opportunities. We identify what content is working, what’s not, and where strategic gaps exist.
Paid Advertising Audit (PPC, Social, Display): For paid channels, we analyze campaign structure and organization, keyword targeting and audience segmentation, ad copy and creative effectiveness, landing page quality and conversion rates, bidding strategies and budget allocation, conversion tracking and attribution setup, quality scores and ad relevance, and cost-per-acquisition and return on ad spend. We identify waste, missed opportunities, and optimization priorities.
Email Marketing Audit: We evaluate your email marketing program including list quality and segmentation, email deliverability and sender reputation, campaign performance metrics (open, click, conversion rates), automation and nurture sequence effectiveness, email content and design quality, personalization and dynamic content usage, compliance with regulations (CAN-SPAM, GDPR), and integration with CRM and marketing automation. We identify opportunities to improve engagement and conversion.
Social Media Audit: We assess your social media presence and effectiveness including platform selection and audience alignment, content strategy and posting consistency, engagement rates and audience growth, paid social advertising performance, competitive social presence comparison, brand voice and messaging consistency, and conversion and lead generation from social channels. We identify which platforms deserve investment and which are underperforming.
Marketing Technology Stack Audit: We evaluate your martech tools and how they’re being used including CRM utilization and data quality, marketing automation platform optimization, analytics and reporting tools effectiveness, integration between systems and data flow, tool overlap and consolidation opportunities, feature utilization versus cost, and gaps in capabilities needed for your strategy. We identify opportunities to improve efficiency and reduce unnecessary costs.
Lead Generation and Conversion Funnel Audit: We analyze your complete lead generation and nurture process including lead source quality and cost-per-lead by channel, lead qualification criteria and MQL/SQL definitions, conversion rates at each funnel stage, lead nurturing effectiveness and velocity, sales and marketing alignment and handoff processes, lead follow-up speed and quality, and pipeline contribution by marketing channel. We identify where leads are being lost and opportunities to improve conversion.
Competitive Analysis: We benchmark your performance against key competitors including their digital presence and content strategy, keyword rankings and organic visibility, paid advertising approach and messaging, social media presence and engagement, website UX and conversion optimization, and overall market positioning. We identify where competitors are outperforming you and opportunities for differentiation.
Analytics, Measurement, and Attribution Audit: We evaluate how well you’re measuring and understanding marketing performance including analytics implementation accuracy, conversion and goal tracking completeness, attribution model appropriateness, reporting quality and actionability, data integration across platforms, and alignment between metrics and business objectives. Strong measurement is the foundation for optimization.
Brand Consistency and Messaging Audit: We assess consistency across all touchpoints including visual brand identity application, messaging and voice consistency, value proposition clarity and differentiation, customer experience coherence, and brand perception versus intended positioning. Inconsistency creates confusion and weakens impact.
Budget and Resource Allocation Audit: We analyze how your marketing budget and resources are deployed including spend by channel and tactic, cost-efficiency and ROI by investment area, resource allocation alignment with strategy, in-house versus agency/vendor utilization, and opportunities for reallocation to higher-performing areas. We identify where budget could be reallocated for better results.
A comprehensive marketing audit creates clarity and focus by cutting through complexity to show you exactly where you stand and what needs attention. This clarity enables better decision-making about where to invest time, budget, and resources for maximum impact. Rather than spreading efforts across too many initiatives, you can focus on the highest-leverage opportunities identified through rigorous analysis.
Marketing audits also uncover quick wins—tactical improvements that can deliver immediate results with minimal effort or investment. These might include fixing technical issues that are suppressing SEO performance, eliminating wasted spend in paid campaigns, or improving conversion rates through simple UX changes. Quick wins build momentum and can often fund larger strategic improvements through the savings or revenue they generate.
Beyond immediate improvements, audits reveal strategic opportunities that can transform your marketing effectiveness over time. These might include repositioning to better differentiate from competitors, shifting budget from underperforming channels to untapped opportunities, implementing marketing automation to improve lead nurturing, or developing new content assets that fill critical gaps in your buyer journey. The strategic roadmap from your audit becomes your guide for systematic improvement.
Conducting a truly comprehensive marketing audit requires both breadth of expertise across all marketing disciplines and the analytical rigor to derive actionable insights from complex data. At PixelGrit, we specialize in marketing audits that deliver clear, prioritized recommendations that actually drive business growth. Our unique flexible marketing subscription model means we can conduct your audit and then immediately help you implement the improvements we recommend, ensuring insights translate into action.
Flexible Marketing Subscription Model: Unlike consultants who deliver an audit report and move on, our subscription approach allows us to conduct your audit and then shift to implementing the improvements we identify. Need us to fix technical SEO issues, rebuild underperforming campaigns, or develop missing content assets? We seamlessly transition from audit to execution, ensuring recommendations actually get implemented.
Veteran Marketing Expertise Across All Disciplines: We maintain a strict policy of only hiring experienced marketing specialists across every discipline—SEO, PPC, content, CRO, marketing automation, and more. This means your audit benefits from deep expertise in every area we examine, not just surface-level knowledge. Our veterans have conducted hundreds of audits and know exactly what to look for.
Business-Focused, Not Just Marketing-Focused: We don’t just evaluate marketing metrics—we examine how marketing is contributing to actual business objectives like pipeline, revenue, and customer acquisition cost. Our audits are grounded in business outcomes, ensuring recommendations focus on what will actually move the needle for your company.
Data-Driven Analysis with Strategic Insight: We combine rigorous quantitative analysis with strategic qualitative assessment. We don’t just report what the numbers say—we explain why performance is what it is and what strategic shifts could improve it.
Actionable, Prioritized Recommendations: We deliver clear, specific recommendations prioritized by potential impact and implementation difficulty. You’ll get a practical roadmap, not just a list of problems. We help you understand what to tackle first, what can wait, and what resources you’ll need.
Comparative and Competitive Benchmarking: We don’t just tell you your conversion rate—we tell you how it compares to industry benchmarks and where competitors are outperforming you. This context helps you understand where you have the biggest gaps and opportunities.
Comprehensive Yet Digestible Reporting: We provide thorough documentation of findings while also delivering executive summaries that communicate key insights to leadership. You’ll get both the detailed analysis and the high-level strategic picture.
If you’re ready to gain complete clarity on your marketing performance and identify the highest-impact opportunities for improvement, we’re here to help. Contact PixelGrit today for a free marketing audit consultation. Let’s discuss your current marketing efforts, your business objectives, and how our comprehensive audit can reveal exactly where you should focus to drive better results. With our flexible subscription model, we can conduct your audit and then immediately help you implement the improvements we identify.
Still wondering whether a marketing audit would be valuable for your business or what areas we’d examine? Feel free to book a call with our team—we’d be happy to explain our audit process and show you how comprehensive analysis combined with veteran expertise can transform your marketing effectiveness and drive measurable revenue growth.
Say goodbye to separately scoping each channel. Subscribe to your all-in-one, flexible marketing engine.
Subscribe to your marketing engine with PixelGrit. Digital marketing without limits – unlimited flexibility, no contracts, scale up or down as needed.
Quick Navigation
Don’t Wait For Better Marketing
Schedule your free consultation and strategy call today.
Subscribe to your marketing engine with PixelGrit. Digital marketing without limits – unlimited flexibility, no contracts, scale up or down as needed.
Quick Navigation
Don’t Wait For Better Marketing
Schedule your free consultation and strategy call today.
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